Social Media Marketing
Story of Social Media Marketing
Social media marketing is huge. Social media has the fastest growth ever compared to all other platforms and industry. The number one reason is that, people are mostly online these days. Be it smartphones, be it laptop or be it tablets, people are very much engrossed with electronic devices and technologies than never before. The generation of platforms like Facebook, twitter, Instagram paved a way for people to engage with other people with messages, photos and videos, etc. within a short period of time, people stared interacting more and more which lead to knowing friend’s birthdays to ordering a birthday gift through Facebook. Soon social media changed the way we look at things, along with entertaining content came educational content to people’s visibility and they started buying online and marketers started selling online. It gave enormous profit to sellers as people started to believe more in other people’s ratings and recommendations. And boom that is story of how social media marketing was born.
Social Media Marketing is the quickest way to reach your potential customers.– Walk Horizons
What is Social Media Marketing:
In social media marketing, our first priority is studying the niche of the company and on which social media platform your customers spend most of their time. We at walk horizons, our in-house experts do a deep-down study and market research and choose particular platforms which will generate better results in terms of traffic, sales and leads. Next after choosing the platform, we generate content which will attract the target audience. We consider multiple factors like age, gender, demographic location, culture, interest and several other important elements so that we will attract the right set of people who will become your customers. The third step is setting up campaigns. We set up and run campaigns which is paid and if you don’t want the paid campaigns, the free version will be of promoting the content widely in social media by various strategies and techniques.
- Pick the right platform for niche
- Create engaging and educational content
- Promote via campaigns or posting in social media
In walk Horizons, we focus on different kinds of social media like
- YouTube
- Snap chat
- Tumblr, etc.
We focus on providing variety of options to our clients when it comes to social media so that you can either choose the right one or we’ll help you choose the right platform.
Social Listening
Do you want to know what your customers talk about your brand?
Do you want to know the pros and cons and improve your service/product accordingly?
Do you want to drive better sales by satisfying your customer’s needs and expectations?
Social listening is a very powerful tool which can track, measure and analyse what people talk about your brand on social media. You can also monitor your competitor’s brand mentions on social media platform. we at walk horizons develop a strategy and provide you numbers, reports, track records of what people talk in social media about you and take corrective actions and increase engagement depending on the results. Its not just numbers, it is your customer’s behaviour, interest, emotion, etc. It shows people that you care about them and their needs. We can promptly respond to any positive or negative comments in social media.
“Increase your brand value by listening and responding to people.”
Sentiment Analysis
Sentiment analysis is the perfect tool to find whether your customers have positive, negative or neutral emotion when it comes to your brand, products and services. At walk horizons, we help you find what is public’s opinion and feel about your brand, what people tell in customer feedback reviews and a lot more. We use advanced tools and technologies to extract the information and give the best. Its not just about numbers, it is also about emotions.
Brand Mention Frequency
Brand mention is an extraordinary way of digging the whole internet and finding all the places your brand has been mentioned. It is the digital foot print of your brand and helps in monitoring your brand reach and value in an effective manner. We at walk horizons help you build your brand reputation among the people. This will ensure long term customer loyalty and overall growth of company.