Market Research, Strategy & Analysis

Market research is the first and foremost step in building a digital marketing strategy. It has the highest power to change things in the entire plan. The success or failure of a digital marketing plan purely depends on the extensive market research conducted by the experts. That’s why our marketing experts, strategists at Walk horizons give utmost importance when it comes to market research and analysis. We identify your target audience whom should be addressed and converted into leads and customers. We have various methods to do a market research regarding your niche. We study the market and analyse the level of competition in the industry and the range of it. We make sure we follow the best practices and we segment our audiences in terms of age, gender, interest, demographic location and lot more. We get survey reports, statistics reports, and get the information from all corners of the area.

Email marketing has a huge potential of driving traffic, generating leads, sales and revenue. It is an excellent way to communicate with busy people of today’s world. People never forget to check their emails and that’s the exact reason why you should step into it. Most people check mails than they do with social media so there is better communication. Our marketing experts at walk horizons create and design creative, innovative and professional emails and send them to the targeted segment of people with an email marketing strategy. This is one of the best ways to provide customer support to your customers. We make use of automated tools so there is always a steady communication with the followers. We also track, measure and analyse a lot of metrics like opening rate of emails, rejection rate and lot more to optimise it accordingly and provide only the best.

Content marketing is the most cost-effective way to drive your traffic, sales and increase revenue. Compared to ads which give quick and timely results, the content posted a year ago may drive results today and tomorrow. Content never dies, it is forever and for that reason it is said “content is the king”. People always read your content or at least they give a glance to it and make decisions upon that. So, we at walk horizons have our specialised and highly talented content writing experts who create interesting, creative and highly engaging content for ultimate results. We follow the 3E’s of content marketing which says engage, educate and excite. We also follow the inverted pyramid model for content to get quick results.

                                         “content is the king!”

People mostly use smartphones compared to desktops, tablets or any other device. They search all their query on their mobile phone, so we provide our clients with a highly optimised mobile friendly websites for better user experience.  When people are directed to your website from ads by clicking links, they see a very easy and understandable format of information which eventually leads them to become customers. We at walk horizons make sure we optimise the ads, the websites and posts and videos, images and every content to be mobile friendly. We create specially tailored mobile marketing strategy to reach your target audience and provide a comfortable way of people reaching out to the brand and make sure both the client and the customer is benefitted.