Search Engine Optimization
Best ROI for your business
- Do you want to increase your website traffic?
- Do you want to generate sales, leads and conversions?
- Do you want your website to rank first in google’s search results?
- Do you want to increase your return on investment (ROI)?
- Do you want your brand to be seen by your customers?
It all comes down to a simple answer known as SEO – Search Engine Optimization
Did you know
60% of people in the world now look on internet to find the products and services they want, they verify with ratings and reviews, get recommendations from internet.
70% of internet users visit only the websites that appear on the first page of their search results among the top 10.
Now is the right time to get your business a place on internet to earn the maximum benefit out of this.
Now what is SEO? “SEO is your new best friend. It is the smartest investment one can make when it comes to digital marketing.” Remember, people and search engines love SEO.
SEO will help your customers to find your business present in the ocean of competitors in the easiest way possible.
It will make the search engine and your customers fall in love with your website that will increase your profit in the end.
At Walk Horizons, we have highly qualified SEO experts with in-depth knowledge and experience who will make it possible.
We highly optimize your website with more than 200 + SEO factors so that Google/ bing or any other search engine will fall in love with your website and give it higher rank and position among others over a period of time.
our first priority when it comes to SEO is the Keyword research. We ensure advanced level keyword research specifically for your company niche and find the best keywords that will attract your customers. We make sure the content is of high quality at the same time is easy for users to understand. We strictly follow white hat SEO strategies and techniques for growth hacking which are 100% genuine.
LOCAL SEO
- Do you want your customers to visit your shop/office/place?
- Do you want your shop/office visible to customers when they search for your product/service in your area?
- Do you want to increase your brand visibility among the local people?
- Do you want your business to be the most preferred choice out of all in your area?
- Do you want to stand out among your competitors and create a difference?
Have you ever searched for a nearby book store or a nearby restaurant?
Have you ever searched for ratings and reviews of a coffee shop/place before you visited?
Local SEO is for local businesses which means it is area specific. If you have a physical shop or a business office where you want your customers or clients to visit the place and make a purchase or an order, then this is the perfect choice for you. We build you a rich and highly optimized profile for your business in popular local directories. We do market research and competitor analysis and get the right set of keywords for your niche. With pull marketing techniques, we attract your audience crowd and increase your leads, sales and conversions. We perform strategic techniques and methods to make you stand out from the crowd.
NATIONAL SEO
- Do you want to attract audience/customers from various demographic locations within your country?
- Do you want to increase your leads, sales and conversions?
- Do you have an online business or a type of business which does not need customers to visit your place?
- Do you want your customers to reach your place from various locations in the country?
- Do you want to increase website traffic, get positioned among top 10 in search results page?
Have you ever searched and purchased an online training course on the internet?
Have you ever searched for a mobile phone/laptop on internet for ratings & reviews?
National SEO is targeting people/customers of various locations within the same country. Thereby, it increases the brand visibility and reach among people and drive results and sales. Our SEO experts at Walk Horizons do an in-depth market research and analysis of your niche and specially curate high return of interest (ROI) based SEO strategies for our clients. We combine three powerful factors like competitor analysis, keyword research, backlink generation and that is our secret recipe which makes your website delicious to customers. A power packed highly optimized SEO website is something always people and search engines. People search for your business on internet and we help them find your company to buy your product/service.
INTERNATIONAL SEO
Do you want to target customers in different countries around the world?
Do you want to increase your brand awareness at an international level?
Do you want sales, leads and conversions from various countries?
International SEO, the name says it all. It gets your business worldwide or the particular countries you choose to be seen. Our SEO experts and content writers at Walk Horizons, do a detailed study and research about your niche in all the countries you want to and use a rich and highly advanced language focusing the global level, the cultural and language differences. The keyword research targets a variety of global audiences to make sure the website pops up in the search results of lot of countries. A tailored SEO strategy for your business is all you need to put your business out in the global marketplace. This is the magic that brings you tons and tons of visitors to your website, from everywhere and increases your revenue, brand reach and boosts performance ultimately. It is the most cost-effective way to reach millions and millions of people around the world.
“SEO is your voice on internet that literally shouts you are the best among others companies.”
THREE HATS IN SEO :
BLACK HAT SEO:
To put this in simple words, there are do’s and there are don’t s. These are the don’t. These are risky methods, strategies, techniques that violate the search engine’s rules and get your website banned from search engines. Things like keyword stuffing, hidden text, spams, buying backlinks, website with malicious content, viruses, malware etc are bad practices of SEO and is a big no. There is no short cut to success. Trying to rank fast on top of search results by bad practices only leads to penalties, site removal, etc. We at Walk Horizons strictly follow only white hat SEO strategies and best practices for our customers. We always give the best.
GRAY HAT SEO:
It is neither good nor bad. It is in the middle of both white hat seo and black hat seo. This does not mean we can follow them either. Following gray hat seo strategies doesn’t mean the site will get banned, It is like playing with fire. Things like link buying, duplicate content, purchasing social media crowd, etc come under this category. They may be good to go for today but tomorrow when there is a search engine update in the algorithm then everything crashes down to ashes. It may look like a friend today but may turn into an enemy tomorrow. Our team at Walk horizons makes it a point to keep website out of the shades of black area.
WHITE HAT SEO:
It is the perfect way to do SEO, a natural and organic method to rank higher in search results. No fishy or risky methods, and finally no shortcuts. These are the straight shoot arrows that hits the bull’s eye and leads to success of a website without violating any rules of the search engine. SEO practices that offers mobile friendliness of websites, high quality of content and relevancy, easy readability and understanding of content, easy to navigate the website, faster loading speed of websites, better user experience and keyword research.
Hence it is always better to stick on the safer side by following best white hat SEO practices for growth and that’s exactly what we do at Walk Horizons.
THE PIE OF SEO:
ON PAGE SEO (WITHIN THE SITE):
On page SEO is basically optimizing the website’s pages to its content, keywords, images, HTML code etc for your customers and search engines. There are various factors and practices to be followed which drive higher results.
- Unique Super rich content
- User friendly URLs
- Internal linking
- Title tag with keywords
- Image alt text
The above are some major factors to be considered when it comes to on page SEO but there is more to it. In these days you need to consider User experience, bounce rate, dwell time, page loading time etc.
OFF PAGE SEO (OUTSIDE THE SITE):
Off page SEO is any work or activity done outside your website page in order to increase your website ranking on search engine. Off page SEO signals increases your website’s credibility, reliability, reputation, visibility and trust worthiness. It gives your customers a reason to choose you among the other competitors out in the market.
- Backlinks (website-to-website link sharing)
- Social media shares
- Email outreach
- Guest posting
- Ratings, reviews & Recommendations
There is lot to it. Any white hat SEO activity that gives a promotion of your website or links is a great value addition to the authoritativeness of the website.
TECHNICAL SEO:
In the technical SEO, we look at technical characteristics of the website. Certain factors when followed appropriately in this section will increase the power and strength of the website.
- Use SSL certificate (HTTPS)
- Mobile friendly site & AMP
- Speed your site
- No duplicate content
- Upload sitemap
- Schema mark-up code
- Indexing site
- Webmaster tools
The list does not end with this. Each factor you consider and make changes, much better your website will become. This is essential for your website to rank higher and drive leads, sales and conversions.
“The SEO pie is very tasty. Every website should give it to the search engines and users.”
SEO WEBSITE AUDIT:
SEO WEBSITE AUDIT is a comprehensive report of all factors that you are website needs to be optimized for achieving a spot in the first page of search engine’s result pages. The report gives you a complete list of all the errors, warnings and recommendations that needs to be fixed and done. A healthy SEO score is essential for the website to drive traffic, convert them to leads, sales and increase revenue of the company. It is transparent, it tells you the truth of how the website works, and what needs to be corrected for the betterment of the website. The audit gives you grades, percentages, numbers, graph, pie charts and comparisons so that as customers you know the fact and figures better.
LINK BUILDING:
Link Building is a powerful way of increasing your website’s ranking on the internet. It basically means getting your niche or related websites to link back to your website. When your website gets linked with a related website which has high domain authority, high page rank and has good SEO score then it adds value to your website ranking. In short words, connect with high ranking websites, get high ranking on search engine. More number of good votes for your website by others, tells that you’re a reliable website.
- Get High Domain authority
- Get High page rank
- Get better ranking on internet
These are some of the important methods and ways that we at walk horizons follow to do backlink building for our clients.
- Broken link building method
- Backlinks through infographics
- Guest blogging
- Competitor analysis
- Promotion of content
and the list is never ending. There is no end to the amount of ways we can build backlinks. One can really get creative when it comes to generating backlinks. Backlinks not only gives us high ranking over a period of time, indirectly it helps to
- Build relationships
- Sends Referral traffic
- Brand building
Link building is a key tactic when it comes to SEO. Although it is not an easy job to build backlinks, our expert team at Walk horizons will take care of the hardest part and make sure we give our clients the best.