Choosing your online goal is extremely an important step in online marketing. Be it increasing website visitors, creating brand awareness, surge your sales or generating leads for your business, everything is possible but not over a fortnight. Just like how “Rome was not built in a day” digital marketing takes time and effort but that purely depends on what stage or level your company is present in the digital world.
Based on the factors like
Do you have a professional website with SEO optimized content ?
Do you have social media presence?
How old is your company? And much more to add on the list.
We love the SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) model for goal setting and achieving, we find it very effective and it gives us better results.
You are never too late for digital marketing. Represent your firm in the best way to attract your potential customers and hack the growth rate of your business.
Don’t do hardwork, do SMART work with these 5 characteristics of SMART goals.
Specific- Have clear goals and be particular. For example, If your goal is to lose weight then narrow it down. Instead of saying losing weight, say you want to lose 6kgs.
Measurable- After setting the goals, we need to monitor it periodically to know the progress. For the above said example, you should have weighing machine to measure your results.
Achievable- Keep it under the line. Setting realistic goals not only makes it attainable but also boosts confidence for the person to do more.
Relevant- Do what is related to your goal, like for the goal to lose weight. It will happen only if certain activities such as physical exercise, food diet, and avoiding certain unhealthy food.
Timebound- Work with a timeframe, make sure your goals should be achieved with a defined period of time. For example, say you want to lose weight in 2 months.
So the right way to fix a goal would be I want to lose 6 kgs within 2 months by healthy diet and physical exercise.
Start marketing with SMART goals